The Body Shop: POP Display | Astrid Design

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The Body Shop:
Point of Purchase Display

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For this project, I designed and built a Point of Purchase display for the Tea Tree Facial Wash from The Body Shop. It is intended to be shipped and constructed on the premises of stores internationally. The Body Shop has a large focus on its Community Fair Trade program which ethically harvests Tea Trees and invests in social and environmental community projects in Kenya. To pay homage to this Kenyan community, I emulated the pattern of basket weaving, an ancient Kenyan craft, in a wooden base and backdrop for the product. This backdrop also reinforces the heighrachy of the display, bringing a focus to the product.

Process

Brand Research

My first step was to research The Body Shop's existing brand. I researched its origins, its competitors, and its shoppers.

Brand Research

From there I was able to explore materials and colors that alligned with the brand.

Sketches

Orthographic Sketches

Building Process

I used bristol wood for the base, covered that with a graphic and layed cut plexiglass over the graphic.

Separate Parts

This display is meant to be transported to stores in separate pieces and easily constructed on site.

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