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Upstream:
Branded Building Facade
This project was designed for the fictional brand, Upstream. This building displays the company’s name in a white san-serif font, overlapping several elements of the facade of the building including the wall graphic and the media technology. The brand name is illuminated in the evening. The company’s logo is displayed as a knockout against the glass door and graphic expression. The graphic expression, covering the entire facade of the building, uses smooth, curved lines that focus your attention towards the brand name.
LED technology
A blue-tinted IP67 aluminum, installed with LED lights, acts as a backdrop for the brand name, “upstream”, and creates a wave-like structure above the building.
Night View
In the evening, the media facade’s LED lights display dynamic moving amoeba shapes that simulates ripples across the surface of water.
Process
Sketchup Model
The original building without branding.
Sketches
I sketched out what would be on each side of the building including type, graphics, and the technology.
Graphics
I used Illustrator to create the graphics for the walls.
Sculptural Forms
I also tried several sculptural forms to mask the shape of the building.
I used Sketchup to layer graphic, sculptural, and text elements on top of the plain white building.
Twinmotion Rendering
I then brought my model into TwinMotion and added materials, lighting, and scenery.
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